Rwandan tourism scores big after Arsenal deal, despite criticism

English football membership, Arsenal had been advertising and marketing "go to Rwanda" on gamersí sleeves for the beyond year. The marketing campaign, which become debatable at its launch, has lifted average tourism numbers with the aid of eight%, in keeping with Rwandan officers. Kigali and Arsenal signed a 3-12 months deal well worth £30 million (Ä34 million) deal in may additionally last yr.

And it's far working, in keeping with the Rwanda improvement Board (RDB): The variety of travelers from England on my own has climbed by way of five% in comparison to the previous length.